A residential that aims to increase incoming leads through digital platforms, and had sucessfuly achieve a 47.06% average increase in leads per month through the strategy we have suggested.
47.06%
increase in average leads generated with an average of 246 leads
3.14%
walk-in rates from leads on average per month
28.2%
closing rate from walk-ins on average per month
The Story
Maestria Residences is an affordable residential area from a world-class collaboration to build a two-season home that adapts to the tropical climate of Indonesia, representing the culture of communal society as an essential part of Indonesia.
Maestria Residences is located in West Serpong, offering stylish units, commercial areas, and exclusive facilities to sustain a vibrant lifestyle in a residential.
The Goal
Maestria residences wanted a way to increase the incoming leads through digital media
Solution
01
We ‘ve learned that the target market Maestria Residences aim to infiltrate are the Gen-Z and millennials looking for their first home either to begin a life in or as a property investment.
02
By observing the target market behavior, we suggested Maestria to fully utilize digital advertising in popular platforms most commonly used by their target market, such as Instagram, Tiktok and Google.
03
Instead of focusing solely on the product, we choose to highlight the deep story and meaning behind Maestria Residences. We aim to show that Maestria is not just a product, but a journey of dedication that is reflected in every detail.
01
We begin with creating a teaser for Maestria. Our main focus is to build curiosity and excitement by exploring the inspirational story and creative process behind Maestria.
02
We are directly involved in producing the story we want to tell. By closely collaborating, we ensure that every narrative element is delivered with strength and authenticity, from the initial concept to the visual execution.
03
After building an emotional connection through the story and teaser, we introduce the product in more detail, highlighting its advantages and benefits. This strategy ensures that the audience is emotionally engaged before being presented with the commercial aspects of Maestria.
Result
During the months of January - May 2024, Maestria had achieved:
47.06%
increase in average leads generated with an average of 246 leads
