Sensatia Botanicals is an Indonesian retail company, selling natural cosmetics and natural self care products that aims to increase the company sales & revenue and had successfully achieved on average 4.11x return on ads spend in 6 months from Meta Ads, Google ads, and LinkedIn ads
4.11x
Average return on ad spend (ROAS) in January - June 2024
The Story
Sensatia Botanicals is a Bali-based company that makes cosmetics and personal care products using natural ingredients. They emphasize environmental sustainability, so their products are free of parabens, palm oil, synthetic dyes, and artificial fragrances. With over 20 years of experience, now Sensatia Botanicals is an International brand.
We're here to help them with their marketing by running ads on Meta, Google, and LinkedIn.
The Goal
Sensatia Botanicals wanted a way to increase the Return of Investment through digital marketing channels
Solution
01
We studied Sensatia Botanicals' target market, which consists of people looking for high-quality products made from natural ingredients, safe for all ages.
02
Seeing the interest of this target market, we recommend that Sensatia run digital ads on several platforms often used by their audience, such as marketplaces (Shopee & Tokopedia), Facebook, Instagram, and Google.
03
We use CPAS to guide target audiences from outside the marketplaces to Shopee or Tokopedia, and we use Google Ads to make it easier for people with high buying intent to find Sensatia products. By conducting several tests, we identify the right audience characteristics to help Sensatia achieve its goals. Additionally, we suggest using LinkedIn ads to reach decision-makers in companies that could become Sensatia's B2B partners.
Result
During the months of January - June 2024, Sensatia Botanicals had achieved:
