Padma Musical Series is a celebration of classical and jazz music at Padma Resort Legian that began in 2015. They aim to increase ticket sales.
Overview
Successful piano concert with sold out tickets.
The Story
Situated in Padma Resort Legian, The Padma Musical Series is the home of the Padma Music programme and a platform for classical and jazz music lovers in Indonesia to connect.
Several of their showcases included performances from George Harliono, Pavel Artemiev, Joey Alexander, and Andine.
The Goal
Padma aims to increase ticket sales of their events through digital media channels.
Solution
01
Classical music has its own target audience, thus we advised Padma Musical Series to utilize meta ads
We decided to infiltrate specific markets based on the Padma Musical Series target audience, adjusting their platform of choice to maximize targeting based on age and interest.
